What is CoolHeaders?


CoolHeaders is our new loyal customer programme – a club gathering our enthusiastic fans, the CoolHeaders, together!

CoolHeaders is about parties and experiences. CoolHeaders is about belonging, sharing and having fun. CoolHeaders is about exclusive benefits that pay your investment back.

CoolHeaders is also crowdfunding. By becoming a CoolHeader you are boosting us, making it possible for us to provide better customer experiences to you.

General Info

There are four membership levels to choose from when you become a CoolHeader.

Silver and Gold level membership is valid for five years – from Jan 2021 to Dec 2025. The Gold Plus and Gold Ultimate build on top of Gold membership adding additional limited benefits.

Which level to choose?

If you like fun parties with likeminded people and want to help us to build Gardenia, choose the Silver Membership – cost is 250€, making it only 50€ per year. You’ll get an annual party as well as exclusive beers and merchandise – the benefits are listed below in the “Silver Membership” section.

If you are a regular customer at our web store and brewery shop, we definitely recommend buying the Gold Membership. This gets you all the benefits of Silver as well as a -10% discount from our brewery shop, taproom and restaurant – something that will pay itself back very quickly.

For our most enthusiastic fans we have created two limited membership options. These have all the benefits of the Gold Membership as well as additional very limited perks and benefits taking place in 2021 and 2022. See details below!

CoolHeaders is crowdfunding

CoolHeaders is a fan club and a loyalty program, but it’s also a form of crowdfunding. Sometimes brewery crowdfunding involves stock offers – CoolHeaders does not. We have instead decided to offer value by focusing and offering benefits and perks that are fun and exciting for our fans, but will also pay themselves back through discounts, exclusive beers and parties.

The income from the loyalty programme will be primarily used for things that makes our fan experiences bigger and better. Currently we will be using the income to fund a part of the move to Gardenia – specifically our taproom and restaurant.

Silver CoolHeader

Silver CoolHeader is valid from Jan 2021 to Dec 2025.

The Membership Includes

Annual CoolHeaders party at the new brewery. We are currently planning the first one for May. As a CoolHeader you get free beer and food (limited selection). Special beers will be available to buy.

Access to the special CoolHeaders tap in the taproom and terrace at the new brewery. Beers in this tap can only be bought by CoolHeaders – one-off kegs, prototypes and other exclusive beers.

CoolHeaders Facebook group. A group for discussing our beers and connect with fellow CoolHeaders. We will be producing some special content and also be searching for volunteers to join our product development workshops in this group.

A special CoolHead tote bag. A tote bag made out of recycled materials celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

A special CoolHead glass. A high quality CoolHead beer glass celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

EARLY BUYER BENEFIT – ONLY FOR MEMBERSHIP BOUGHT BEFORE THE END OF 2020:

Four cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%” – an exclusive beer made only for CoolHeaders. This super special CoolHeaders beer is an amped up version of our most popular beer Salted Licorice Raspberry Sour 5%. It won’t be available through ANY other way – only for CoolHeaders, only early buyers of any of the membership levels. The beer is brewed in the beginning of January and will be ready to be picked up as soon as we package the beer.

250 €

Gold CoolHeader

Our Gold CoolHeader is aimed for people who regularly visit our brewery. It has all of the benefits of Silver Membership, but also includes a -10% discount on beers and food at the brewery shop, taproom and restaurant.

Gold CoolHeader is valid from Jan 2021 to Dec 2025.

The Membership Includes

Annual CoolHeaders party at the new brewery. We are currently planning the first one for May. As a CoolHeader you get free beer and food (limited selection). Special beers will be available to buy.

Special CoolHeaders tap in the taproom and terrace at the new brewery. Beers in this tap are only available to CoolHeaders – one-off kegs, prototypes and other exclusive beers. 

CoolHeaders Facebook group. A group for discussing our beers and to connect with fellow CoolHeaders. We will be producing some special content and also be searching for volunteers to join our product development workshops in this group.

A special CoolHead tote bag. A tote bag made out of recycled materials celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

A special CoolHead glass. A high quality CoolHead beer glass celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

Early buyers benefit! Four cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%” - an exclusive beer made only for CoolHeaders. This super special CoolHeaders beer is an amped up version of our most popular beer Salted Licorice Raspberry Sour 5%. It won’t be available through ANY other way – only for CoolHeaders, only early buyers of any of the membership levels. The beer is brewed in the beginning of January and will be ready to be picked up as soon as we package the beer.

And the Gold benefits below

-10% discount from the taproom, restaurant and brewery shop. Thirsty or hungry, we got you covered. Valid on site and at the webshop.

EARLY BUYER BENEFIT: DISCOUNT VALID RIGHT AWAY FROM PURCHASE – ALREADY NOW IN 2020.

All early buyers (by the end of 2020) of any membership level get 4x cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%”

600 €

Gold Plus CoolHeader

Gold Plus CoolHeader builds on top of Gold Membership. It has all of the benefits of Silver and Gold Membership for Jan 2021 to Dec 2025, as well as additional benefits that are valid in 2021 and 2022. The amount of memberships available is limited.

The Membership Includes

Annual CoolHeaders party at the new brewery. We are currently planning the first one for May. As a CoolHeader you get free beer and food (limited selection). Special beers will be available to buy.

Special CoolHeaders tap in the taproom and terrace at the new brewery. Beers in this tap are only available to CoolHeaders – one-off kegs, prototypes and other exclusive beers. 

CoolHeaders Facebook group. A group for discussing our beers and to connect with fellow CoolHeaders. We will be producing some special content and also be searching for volunteers to join our product development workshops in this group.

A special CoolHead tote bag. A tote bag made out of recycled materials celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

A special CoolHead glass. A high quality CoolHead beer glass celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

Early buyer benefit! Four cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%” - an exclusive beer made only for CoolHeaders. This super special CoolHeaders beer is an amped up version of our most popular beer Salted Licorice Raspberry Sour 5%. It won’t be available through ANY other way – only for CoolHeaders, only early buyers of any of the membership levels. The beer is brewed in the beginning of January and will be ready to be picked up as soon as we package the beer.

Gold CoolHeader

-10% discount from the taproom, restaurant and brewery shop. Thirsty or hungry, we got you covered. Valid on site and at the webshop.
EARLY BUYER BENEFIT: DISCOUNT VALID RIGHT AWAY FROM PURCHASE - ALREADY NOW IN 2020.

All early buyers (by end of 2020) of any membership level get the 4x cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%”

And the Gold Plus benefits below

Guest list spot for Craft Beer Garden Festival in 2021 and 2022. Your favorite craft beer festival moves from Korjaamo to Gardenia. If the festival is not organized in 2021 you’ll get a guest list spot in 2022 and 2023. Invite includes an avec.

Right to reserve a cabinet at the taproom and restaurant once in 2021 or in 2022. Make a special night out of it!

Your name on the taproom wall (or other visible place in the taproom). By becoming a Gold Plus CoolHeader you are significantly boosting our efforts to build our taproom and restaurant. We want to celebrate and thank you for being a patron in this – your name will be carved in CoolHead history.

A free special CoolHeaders beer in 2021 and 2022. Full barrel placed on a visible spot. We will brew a special beer and barrel age it for all Gold Plus and Gold Ultimate CoolHeaders. You will get a free bottle – additional bottles are available to buy. This beer is very limited – only for Gold Plus and Gold Ultimate CoolHeaders.

Invitation for a special tasting night in 2021 and 2022. Free entry, beers and food. Only available for Gold Plus and Gold Ultimate CoolHeaders – can’t get tickets elsewhere. Invite includes an avec.

All early buyers (by the end of 2020) of any membership level get the 4x cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%

Payment in instalments is possible for Gold Plus CoolHeader – email our CoolHeaders Coordinator at coolheaders@coolhead.fi for details.

1000 €

Gold Ultimate CoolHeader

Gold Ultimate CoolHeader has all of the benefits of Silver and Gold Membership for Jan 2021 to Dec 2025. It also has all of the benefits of Gold Plus CoolHeader as well as the additional very exclusive, very limited benefits listed below. This membership level is limited to a maximum of 10 people.

The Membership Includes

Silver CoolHeader

Annual CoolHeaders party at the new brewery. We are currently planning the first one for May. As a CoolHeader you get free beer and food (limited selection). Special beers will be available to buy.

Special CoolHeaders tap in the taproom and terrace at the new brewery. Beers in this tap are only available to CoolHeaders – one-off kegs, prototypes and other exclusive beers. 

CoolHeaders Facebook group. A group for discussing our beers and to connect with fellow CoolHeaders. We will be producing some special content and also be searching for volunteers to join our product development workshops in this group.

A special CoolHead tote bag. A tote bag made out of recycled materials celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

A special CoolHead glass. A high quality CoolHead beer glass celebrating CoolHeaders and our move to new premises in Gardenia. These will be ready to be picked up latest in March 2021.

Early buyer benefit! Four cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%” - an exclusive beer made only for CoolHeaders. This super special CoolHeaders beer is an amped up version of our most popular beer Salted Licorice Raspberry Sour 5%. It won’t be available through ANY other way – only for CoolHeaders, only early buyers of any of the membership levels. The beer is brewed in the beginning of January and will be ready to be picked up as soon as we package the beer.

Gold CoolHeader

-10% discount from the taproom, restaurant and brewery shop. Thirsty or hungry, we got you covered. Valid on site and at the webshop.
EARLY BUYER BENEFIT: DISCOUNT VALID RIGHT AWAY FROM PURCHASE - ALREADY NOW IN 2020.

Gold Plus CoolHeader

Guest list spot for Craft Beer Garden Festival in 2021 and 2022. Your favorite craft beer festival moves from Korjaamo to Gardenia. If the festival is not organized in 2021 you’ll get a guest list spot in 2022 and 2023.

Right to reserve a cabinet at the taproom and restaurant once in 2021 or in 2022. Make a special night out of it!

Your name on the taproom wall (or other visible place in the taproom) By becoming a Gold Plus CoolHeader you are significantly boosting our efforts to build our taproom and restaurant. We want to celebrate and thank you for being a patron in this – your name will be carved in CoolHead history.

A free special CoolHeaders beer in 2021 and 2022 Full barrel placed on a visible spot. We will brew a special beer and barrel age it for all Gold Plus and Gold Ultimate CoolHeaders. You will get a free bottle – additional bottles are available to buy. This beer is very limited – only for Gold Plus and Gold Ultimate CoolHeaders.

Invitation for a special tasting night in 2021 and 2022 Only available for Gold Plus and Gold Ultimate CoolHeaders – can’t get tickets elsewhere

All early buyers (by end of 2020) of any membership level get the 4x cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%”

And the Gold Ultimate benefits below

Discount -20% instead of -10%, valid 2021–2025.

EARLY BUYER BENEFIT: DISCOUNT VALID RIGHT AWAY FROM PURCHASE – ALREADY NOW IN 2020.

CoolHead Brewers’ Weekend. Invitation to brew a special beer with us in 2021 and 2022, as well as four CASES of beer from the batch (the batch is publicly available – everyone (18+) will be able to buy the beer we brew together with you). This is a educational workshop we do together including two full days at the brewery working together with us behind the scenes. We’ll have a session on recipe creation, get your hands dirty on all parts of brewing a beer the CoolHead way, show you both the fun and ugly parts of life at the brewery.

Exclusive barrel aged beers available only for the Gold Ultimate CoolHeaders in 2021 and 2022. 5 different extremely exclusive BA beers for free in 2021, 5 in 2022. These are available for no one else but Gold Ultimate CoolHeaders. 10 super rare beers in total – 2 bottles of each!

CoolHead brewers shirt. Dress cool, be cool. Pick-ups during the spring of 2021.

Boss level dinner together with other Gold Ultimate CoolHeaders and the CoolHead Staff in 2021 and 2022. Our staff parties and dinners are pretty epic! Invite includes an avec.

All early buyers (by the end of 2020) of any membership level get the 4x cans of “Super Salted Double Licorice Triple Raspberry Quadruple Sour 10%

Payment in instalments is possible for Gold Ultimate CoolHeader – email our CoolHeaders Coordinator at coolheaders@coolhead.fi for details.

5000 €

FAQ

Why is CoolHead not doing a stock offer?

CoolHeaders is a fan club and a loyalty program, but it’s also a form of crowdfunding. Sometimes brewery crowdfunding involves stock offers – CoolHeaders does not. We have instead decided to offer value by focusing and offering benefits and perks that are fun and exciting for our fans, but will also pay themselves back through discounts, exclusive beers and parties. We might sometime in the future do a stock offer but if we do it it will be separate from CoolHeaders.

What is the income from the programme used for?

The income from the loyalty programme will be primarily used for things that makes our fan experiences bigger and better. Currently we will be using the income to fund parts of our moving to Gardenia – specifically our taproom and restaurant.

When can I pick up the tote bag, glass and beer (included in all of the levels)?

The beer is brewed in the beginning of January and will be ready in February – you will be able to pick it up as soon as we’re ready to package it. The tote bag and glass will be ready to be picked up latest in March, this is subject to delivery times from our glass and tote bag manufacturer – we want both to be as high quality as possible and sustainably produced.

These benefits are mainly for Finnish CoolHeaders. How about us international fans?

The benefits here are indeed mainly aimed at our fans who will be able to visit Gardenia frequently. At the present moment we don’t have a loyalty programme from fans living further away, but who knows what the future brings!

Can I buy a membership as a gift?

Absolutely! After buying a membership our CoolHeaders Coordinator will be in touch by email within 24 hours – please tell her that the membership will be a gift and she will sort it out!


Contact

Dina Rauhalahti

CoolHeader Coordinator

+358 (0) 40 829 1581

coolheaders@coolhead.fi